How Gaming Guilds Are Onboarding New Players to Blockchain Games

Altura Team
2 min readAug 23, 2023

Blockchain-based games like Axie Infinity and The Sandbox are fueling a new model of digital ownership and play-to-earn incentives. But high barriers to entry including upfront costs and blockchain complexity are obstacles for mainstream adoption. This is where gaming guilds come in. These communities are making web3 gaming accessible to more players.

What Are Gaming Guilds?

Gaming guilds form around specific blockchain games or genres like NFT gaming. They aim to provide education, scholarships, infrastructure and community support to help onboard new players.

For example, Yield Guild Games is one of the largest organizations focused on investing in yield-generating NFT assets and metaverse land. It then allows guild members to access and use these in-game assets to earn crypto without upfront purchases.

In return, the guild and managers take a cut of earnings. This model lowers the cost for players to start playing and earning from web3 games.

Providing Scholarships and Infrastructure

Given high asset prices, one of the biggest barriers in popular NFT games like Axie Infinity is acquiring the initial cryptocurrencies or NFTs needed to play.

Gaming guilds will purchase assets upfront or raise funds to provide scholarships. This gives new players the resources to start playing and earning tokens. When players earn enough, they can pay back the scholarship to unlock full ownership.

Guilds also handle complex blockchain tasks like setting up crypto wallets, transactions, asset management, and liquidity solutions. This simplifies the experience for non-crypto native players.

Fostering Gaming Communities

The social community component is also key. Gaming guilds provide players mentorship, networking, and collaborative opportunities. Members share strategies, learn together, and can partake in community governance.

For many new to blockchain technology, navigating unfamiliar concepts like wallets, NFT valuation, staking, and play-to-earn models is daunting. Guilds aim to make web3 gaming welcoming and educational.

Though still in their infancy, gaming guilds are paving the way for wider adoption of blockchain games. By lowering barriers and providing support, they enable more players to partake in new digital economies. If the model continues maturing, gaming guilds could help tip blockchain games into the mainstream.